Because that’s what legends do.
No one can accomplish anything alone. Everyone has had help at some point and in order to be great, you have to recognize that. That old “There’s no I in team” saying? It’s true. You can tell the character of a person by what they do with their success. Us? We give back — because that’s what legends do. It’s as simple as that. If we’re not using what we’ve got to help others, then what good are we to our community? Our planet can only do so much without us, and so we’re using what we’ve got to make sure that future generations can do the same.
For every Gilly’s Lager sold, we give a portion of our proceeds to 1% For the Planet to help end the global water and sanitation crisis.