It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”
— YVON CHOUINARD IN HIS BOOK “LET MY PEOPLE GO SURFING”
Soon after their inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. Realizing their responsibility, brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Honest Tea, Caudalie and many more followed suit to join the movement.
Their network is global and diverse, proving that anyone can make a difference. From the individual members who give back by donating to and volunteering with local environmental nonprofits to singer-songwriter Jack Johnson, who joined our network in 2004 to protect the shores of his home state of Hawaii—everyone has a 1%.
1% for the Planet connects their members with high-impact nonprofit partners that align with their values and add to their brand story. In doing so, they take the time to get to know what’s really important to their members. Through their partnership advising process, they learned that member, Klean Kanteen cares deeply about a myriad causes, which include connecting young people to the wonder and science of our world through environmental education.
Today, they have more than 3,000 members coming together to protect the future of our planet.